As people are quickly realizing, advertising on the internet is a great way to increase business. However, in order to utilize the internet, one must use one of the available options in order to get website design for law firm. The options range in price and in quality. There are many options available, and it is important for attorneys to use the option that will increase their visibility while still being affordable. This is not a decision that should be taken lightly by attorneys.People can hire a professional service to do their website design for law firm. There are good things and bad things about choosing this route. On the positive side, they will probably get a professional looking product.
However, on the bad side, this kind of service can be incredibly costly. It can, in fact, cost so much money that many small businesses are unable to choose this method. The internet is supposed to offer affordable advertising, and this is not affordable.In order to save money, some businesses hire someone in the neighborhood to do their website design for law firm. Just as hiring a professional service, this has good things and bad things about it as well. On the good side is, of course, the money. The person in the neighborhood is probably not going to charge a high price. However, he is also not going to produce a professional product. That can be a problem for a company that is trying to attract new business. A poorly constructed page can turn away new clients very quickly.
Law firm marketing and the "hating part" in the title depends on what you mean by selling don't you think? After all many people think the word "sell" is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of new or used cars or if you think of selling as getting someone to purchase what you have to sell regardless of the means used - then I would say I hate selling myself! In law firm marketing if you mean facilitating a person's unique process in deciding what is in their highest and best interest (while suspending one's own needs and supporting their decision making process) - then I love selling. I assert, in law firm marketing, selling is not something to "hate" given how I define selling. In fact selling, given my definition, is a required skill set in serving people well and is critical in lawyer marketing. Given my definition what do you do? Read on.
What does this law firm marketing coach recommend you do in building sales skills? First, I would suggest you think through your responsibility to your prospective clients to deliver "buyer facilitation" (more on this a bit later). Second, I would suggest you become familiar with some of the "consultative sales" models that have been developed that are applicable to lawyer marketing. Few attorneys have ever had any training in sales or even read a book on the subject (or so I have found in my work with over 500 attorneys). What are these sales models that can work with lawyer marketing? Read on.
The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger.
It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace.What I will not be talking about here is attorney-listing services. Please don't get confused between attorney-listing services and attorney-client matching services. The two majors in the attorney-listing services arena are Lawyers dot com or FindLaw dot com that are used by many in marketing for law firms. With attorney marketing one might want to get a minimal listing on one or both of these two major sites. Both do drive a large amount of traffic to their sites for sure (in the millions of visitors per year). If you do get a listing then track your results carefully and see if being in the middle of a pack of listed attorneys actually does produce clients for you.
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